Coming Zune

http://www.comingzune.com/

All I can think of is ol' Didier from the Origen Xbox 360 hype machine. And if rumors are to be believed, the same team is behind Zune as was behind the Xbox 360. Oh how I love the intrigue.

In any case, initial pics of "Zune" are underwhelming. Come on, folks, you need something distinctive.

Also, it's a peculiar strategy in general - a full reversal of their previous one, which was handling the software end and letting partners make the devices and stores.

Also, after the big deal that was made about Urge, am I supposed to believe that this scraps that? And what about old MSN Music?

This is going to get interesting. As WIRED put it, get ready for the grudge match of the decade. Only, they were talking about Microsoft vs. Google. I'm talking more about Microsoft vs. Apple. But it's really more of a battle royale.